Education
Ph.D. (Majored in Business Management), Wuhan University
M.Sc. (Majored in Business Management), Wuhan University
B.Sc. (Majored in Textile Engineering), Wuhan Textile University
Overseas Visiting and Training
Visiting Scholar, Louisiana State University, USA, 2011-Aug.-2012-Jan.
Visiting Scholar, Emory University, USA, 2012-Feb- 2012-Jul.
Research Interests
Online Word-of-Mouth, Social Media Marketing, Service Quality and Recovery, Marketing Ethics, Socially Responsible/Green Consumer Behavior, etc.
Selected Publications
[1]Sharma, Amalesh, V. Kumar, Yan, Jun (Julia),* Borah, Sourav Bikash, Adhikary, Anirban, Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance, Journal of International Business Studies. (SSCI, UTD24) 2019, 50(3), 365–392.
[2]Yaping Chang, You Li, Jun Yan and V. Kumar. Getting More Likes: The Impact of Narrative Person and Brand Image on Customer brand Interactions. Journal of the Academy of Marketing Science, Forthcoming. (SSCI, FT50)
[3]Jin-Feng Wu, Ya Ping Chang, Jun Yan, De-Lin Hou Online product category and pricing strategies of land-based retailers. Internet Research. Jan 2019, Vol. 29 Issue 1, p245-270. (SSCI)
[4]Xuebing Dong, Yaping Chang, Yawei Wang, Jun Yan, Understanding Usage of Internet of Things (LOT) System in China: Cognitive Experience and Affect Experience as Moderator, Information Technology & People 2017, 30(1), 117-138. (SSCI)
[5]Vilasini De Silva, Jun Yan, Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market, International Journal of Marketing Studies, 2016, Vol.8, No.3:129-144.
[6]Ibrahim A. Alghwai, Jun Yan*(Corresponding Author), C. Wei. Professional of Interactive: CEOs’ Image Strategies in the Microblogging Context, Computers in Human Behavior, 41(2014)184-189. (SSCI)
[7]Yaping Chang, Yan Jun. Benz Car Destroyed in China-A Case of Cross-Cultural Marketing. Journal of Euromarketing. 2002,12 (2): 71-87. (EBSCO)
Book
Yaping Chang, Jun Yan. Code of Corporate Ethics. Beijing: China Economic Publishing House. September 2005. ISBN:7-5017-6936-2. (in Chinese)
Teaching (2014-2018)
Undergraduate:
Service Management, 32 Teaching Hours
Internet Marketing, 256 Teaching Hours
Marketing Engineering, 40 Teaching Hours
Customer Relationship Management, 20 Teaching Hours
Marketing Decision Model, 160 Teaching Hours
Graduate:
Customer Analysis and Market Research, 24 Teaching Hours
Service Marketing, 128 Teaching Hours
Market Management, 32 Teaching Hours
